We understand that making purchases online involves your trust. Retaining your trust is a responsibility that we take very seriously. We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.
By disclosing your personal information to us by using our website or over the telephone, you consent to the collection, storage and processing of your personal information as stated in this policy.
The personal information that we collect from you shall be obtained, processed and transmitted in compliance with applicable data protection legislation. Since our servers are located in the United Kingdom, the personal information that we collect from you shall be obtained, processed and transmitted in compliance with European Directives 95/46 and 2002/58, as well as any other such legislation that replaces, substitutes, complements and develops it such as the Data Protection Act 1998 from the United Kingdom.
"Personal Information" means information that relates to a living individual who can be identified from that information or from that information together with other information which is held by or is likely to be held by us.
(1) What personal information do we collect?
We may collect, store and use the following kinds of personal information:
information that you provide by filling in any booking forms or other forms on our website including your name, (home or office) address, date of birth, (business or private) email address, (mobile, home or office) telephone number, credit card details (i.e. credit card type and number, CVC code, expiration date, credit card holder name) and to the extent available, reservation preferences and smoking preferences;
information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser/platform type and version, Internet Service Provider (ISP) and (for users of our service through a mobile device) Unique Device Identifier, operating system, referral source/exit pages, length of visit, page views, website navigation, date/time stamp information and details like the number and location of (mouse) clicks on a given page, mouse movements, scrolling activity and the (search) words you use and the text you type while being on and using our website);
information that you provide to us for the purpose of registering with us;
information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters; and
any other information that you choose to send to us.
We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them
(2) Information about other people
If you provide information to us about any person other than yourself, you must ensure that they understand how their information will be used and that you are authorised to disclose it to us, and consent its use on their behalf, before doing so.
(3) Using your personal information
We may use your personal information to:
manage and administer the website;
improve your browsing experience by personalising the website;
enable your use of the services available on the website including providing you with login in details so you may access details of your bookings;
manage, administer, mediate and contract the services offered by us via the website;
manage, administer, mediate and contract your bookings made through the website and/or our call-centre;
send you general (non-marketing) commercial communications including communications about any important changes to the website;
send you email notifications which you have specifically requested including email nofitications confirming your bookings made via the website;
contact you by electronic means (e-mail or SMS) with information such as special offers for goods and services similar to those which were the subject of a previous sale to you, unless you have opted out of receiving such information (you can inform us at any time if you do not wish to receive such marketing communications by simply clicking on the unsubscribe link);
send to you our newsletter and other marketing communications relating to new services, our business or the businesses of carefully-selected third parties which we think may be of interest to you by post or, where you have specifically agreed or subscribed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications by simply clicking on the unsubscribe link);
provide third parties with statistical information about our users' but this information will not be used to identify any individual user;
deal with enquiries and complaints made by or about you relating to the website, your bookings and/or the services offered by us or our suppliers;
to analyse and improve the services offered on our website and to provide you with the most user-friendly navigation experience. We may also use and disclose information in aggregate for marketing and strategic development purposes; and
send you an email inviting you to leave a guest review on the website following your stay.
Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.
We will not provide your personal information to any third parties for the purpose of direct marketing unless you have provided your express consent by activating the "opt-in" option on the website. In such cases, we shall only transfer to the third party adequate, relevant and not excessive personal data (name, address and email addresses) so you will be able to receive direct marketing material from such third party. You can inform us at any time if you no longer wish for your details to be disclosed to such third party and we will no longer disclose your information. The relevant third party will show their contact information in their marketing material and we have no control over such third party marketing material, therefore we disclaim any kind of liability that may arise from such third party marketing material.
You expressly agree to such uses of personal information.
In addition, we may disclose your personal information:
to the extent that we are required to do so by law;
in connection with any legal proceedings or prospective legal proceedings;
in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling; and
to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
You expressly agree to such disclosures of personal information.
(6) International data transfers
Information which you provide may be transferred to countries which do not have data protection laws equivalent to those in force in the European Economic Area (EEA), in particular where your booking destination is outside the EEA. Please note, if we cannot pass this information to the relevant accommodation and/or service providers, whether in the EEA or not, we cannot provide the services to you.
Information may be transferred to companies contracted by us to perform services in connection with this website who are based outside the EEA including in the United States, where such organisations have signed up to the US Safe Harbour Principles and/or contracts providing an adequate level of protection have been signed.
In addition, personal information that you submit for publication on the website as a review will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
You expressly agree to such transfers of personal information.
(7) Security of your personal information
Please note that, in accordance with European personal data protection laws, we will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
You are responsible for keeping your password and user details confidential. We will not ask you for your password (except when you log in to the website).
(8) Policy amendments
You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:
the payment of a fee (currently fixed at £10.00); and
the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).
We may withhold such personal information to the extent permitted by law.
You may instruct us not to process your personal information for marketing purposes by email at any time. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes